Build trust and credibility
Present the safety, experience, aircraft, services, and operational detail aviation buyers expect before they make contact.
A higher standard for aviation websites.
Aviation is a specialty market that most agencies underestimate. Every transaction is high-consideration, safety-sensitive, and evaluated against decades of industry convention. The language, imagery, booking flow, and service details all signal whether your company understands the market it serves.
Built has spent two decades working with aviation businesses across flight training, private charter, FBO services, tours, aircraft management, and aviation-adjacent companies. Because the work is led by a pilot, decisions are shaped by first-hand industry context instead of generic luxury or travel assumptions.
The result is a digital experience that looks credible to the people who actually fly, buy, book, manage, and maintain aircraft — while giving prospects a clear path from first visit to qualified inquiry.
Jonah at Built is a pilot and understands the aviation market. As a small jet broker, it’s hard to get noticed in a crowded market with major players, but with Jonah’s knowledge of aviation and digital marketing, we’re growing. We now rank for dozens of keywords, new clients are finding us through ChatGPT, Gemini, and Claude. Our site is professional, fast, and has a customized quote tool that replaced an expensive monthly third-party option.
A stronger position in a competitive market.
Generate qualified leads
Create clear conversion paths for discovery flights, charter requests, aircraft inquiries, and aviation-service prospects.
Showcase your fleet and services
Structure aircraft, amenities, programs, routes, and service information so buyers can evaluate options without friction.
Compete in search and AI answers
Build content, schema, and information architecture for Google plus ChatGPT, Gemini, Claude, and other answer engines.
A focused, collaborative process.
Discover & Define
We learn your operation, audience, service model, regulatory context, competitors, and the decisions your buyers actually need to make.
Design & Align
We shape positioning, content hierarchy, conversion paths, and a visual system that feels credible inside the aviation market.
Build & Integrate
We develop the experience, connect forms or quote workflows, implement analytics, and build SEO and AI-search foundations into the site.
Launch & Grow
We launch, measure performance, improve conversion paths, expand search visibility, and support the site as the business evolves.
Strategy in action
View all work Real results. Lasting impact.
Aviation · Brand + Web + SEO/AEO
TruNorth Jets
Premium charter positioning, a conversion-focused rebuild, and a custom quote experience built for private aviation buyers.
View project
Life Sciences · Strategy + Web
PacGenomics
An 8-week strategy, rebrand, and site rebuild that clarified a complex scientific offer without flattening its credibility.
View project
eCommerce · UX + CRO
Dan’s Performance Parts
A clearer, faster ecommerce experience designed around a deep specialty catalog and high-intent enthusiast buyers.
View projectWhat aviation clients ask us.
Do you understand FAA marketing regulations for flight training and charter?
Yes. Flight training and Part 135 charter both have specific FAA rules and industry conventions around what you can advertise, how you describe your service, and how you present pricing. We build within those constraints while keeping the language natural and buyer-facing.
Can you build a custom quote tool for charter operations?
Yes. TruNorth Jets is a live example. We replaced an expensive third-party tool with a custom quote system designed around the company’s own booking flow, including trip structure, aircraft category, pricing logic, and operational requirements.
Do you build sites for both flight schools and commercial operators?
Yes. Flight training, FBO services, private charter, tours, aircraft management, and aviation-adjacent businesses all have different buyers and operational contexts. We adapt the information architecture and conversion path to the specific aviation vertical rather than forcing one template onto every company.
Do you optimize aviation sites for ChatGPT and other AI search?
Yes. We approach traditional SEO and AI-answer visibility together through technically sound pages, structured data, clear entity information, useful aviation-specific content, and information architecture that answer engines can understand and cite.
