Case study

PacGenomics

Complex science. Clearer experience.

PacGenomics is an advanced clinical laboratory working across molecular diagnostics, genomic testing, sequencing, and precision healthcare. Built migrated and redesigned the website, refreshed the brand experience, reorganized complex scientific content, and launched the complete new system in eight weeks.

Strategy
Brand
Web Design
Development
Content

PacGenomics molecular diagnostics and genomics case study

Role: Senior-level Strategy, Design & Development
Industry: Genomics, Molecular Diagnostics, Healthcare
Engagement: Rebrand + Site Migration + Web Design + Development
Timeline: 8 weeks, migration and rebrand to launch

Challenge

Complex science needed a clearer digital story.

PacGenomics operates in a highly technical field spanning molecular diagnostics, genetic testing, sequencing, reproductive genetics, infectious disease testing, and advanced laboratory services. The science was sophisticated, but the digital experience needed to communicate that expertise more clearly to healthcare providers, researchers, patients, and partners.

The project also had a hard delivery requirement: migrate the existing website, establish a refreshed brand direction, reorganize the content, and launch the new experience without turning the transition into a long-running redevelopment effort.

Highly technical services needed to remain accurate while becoming easier to understand
Different audiences entered the site with very different information needs
Existing content needed to be migrated and reorganized rather than simply discarded
Scientific credibility needed to carry through the visual design
The entire migration and rebrand needed to move quickly

Approach

Make advanced science easier to navigate.

Built approached the redesign as both a brand and information-architecture problem. The new experience needed to establish PacGenomics as an advanced clinical laboratory while giving visitors clearer entry points into its services, technology, scientific capabilities, and research.

Content was reorganized into a more understandable hierarchy, the visual system was refreshed to better reflect precision healthcare and laboratory innovation, and the site was rebuilt responsively so complex scientific information remained usable across desktop and mobile. Migration, design, development, and content work ran in parallel to keep the project on its eight-week schedule.

Repositioned the visual experience around precision, science, and advanced diagnostics
Reorganized technical services into clearer audience and service paths
Migrated existing site content into the new information architecture
Redesigned the experience for stronger readability and scientific credibility
Built responsive layouts for complex content across desktop and mobile
Launched the complete migration and rebrand in eight weeks

Responsive experience

Designed around the way customers actually decide.

PacGenomics mobile preimplantation genetic testing page

PacGenomics mobile clinical scientist training program page

The results

Eight weeks. One complete transformation.

8 weeks

Full site migration and rebrand shipped end to end

Unified

Brand, science, services, and research in one experience

Responsive

Technical content redesigned across desktop and mobile

Clearer

Navigation across complex laboratory and genomic services

We’re very happy with the final result. Built hit on every pain point and created a solution for each. We now have a site that represents our brand, looks modern, and performs what we set it out to do.
— James Eastman · Director, PacGenomics

The experience

One connected system, from first search to first conversation.

PacGenomics website design and scientific services experience

PacGenomics certified Stereo-seq service page

PacGenomics infectious disease testing page

PacGenomics preimplantation genetic testing page

Start a conversation

Have a project that looks something like this?

If you are wrestling with messaging clarity, conversion paths, or a site that does not match the quality of the business behind it, tell us where things are and we will tell you what would help.

Let’s talk

No pitch deck. No pressure. Just a useful conversation about where things are and what could be better.

or call a partner directly at 805-288-0083

PacGenomics

Designed around the way customers actually decide.

Eight weeks. One complete transformation.

One connected system, from first search to first conversation.

Dental Offices of Steven Leach

Karisma Skincare

Channel Islands Aviation

Have a project that looks something like this?