Case study

Karisma Skincare

Premium skincare deserves a premium experience.

Karisma Skincare needed an ecommerce experience that communicated the quality behind the products while giving customers a simpler path from discovery to purchase. Built redesigned the experience around stronger product storytelling, clearer education, responsive UX, and a more focused shopping journey.

Strategy
Ecommerce
Web Design
Development
UX/UI

Role: Senior-level Strategy, Design & Development
Industry: Beauty, Skincare, Ecommerce
Engagement: Brand Experience + Ecommerce + UX/UI + Development
Focus: Product Storytelling + Conversion + Mobile Commerce

Challenge

A premium product needed a more premium buying experience.

Karisma Skincare was built around a differentiated product story: premium skincare, carefully selected ingredients, and a founder-led philosophy about quality and efficacy. The digital experience needed to communicate that value quickly while still functioning as an effective ecommerce storefront.

Beauty customers make decisions visually, emotionally, and through product education. The challenge was balancing all three without allowing the brand story to overwhelm the path to purchase. Product benefits, ingredients, imagery, and commerce needed to work together as one experience.

Premium product positioning needed stronger visual expression
Ingredient and product benefits needed to be easier to understand
Brand storytelling and ecommerce needed to work together
Mobile shoppers needed a cleaner path from discovery to purchase
Product pages needed to establish value before asking for conversion

Approach

Build the product story into the shopping experience.

Built redesigned the experience around the relationship between product education and purchase intent. Strong editorial imagery established the premium positioning, while clearer content hierarchy gave benefits, ingredients, and product information room to do their job.

The ecommerce interface was simplified so customers could move naturally from learning about the brand to understanding individual products and ultimately purchasing. Responsive design ensured the same premium experience carried through on mobile, where much of beauty discovery and shopping takes place.

Elevated the visual system to better communicate premium skincare positioning
Reorganized product content around benefits, ingredients, and purchase decisions
Integrated brand storytelling directly into the ecommerce journey
Simplified navigation and conversion paths across the storefront
Designed a more focused mobile shopping experience
Created a flexible visual system for products, editorial content, and campaigns

Responsive experience

Designed around the way customers actually decide.

Karisma Skincare ecommerce website on mobile

Karisma Skincare ecommerce website displayed on a laptop

The results

Stronger story. Better shopping experience.

Premium

Brand experience aligned with the product positioning

Clearer

Product education across benefits and ingredients

Mobile-first

Shopping experience designed around smaller screens

Connected

Brand storytelling and ecommerce in one customer journey

Partnering with Built was a solid decision. They delivered a stunning website design that reflects our brand and enhances user experience, while also optimizing our site’s performance — significantly improving load times and customer satisfaction. Their expertise in search marketing has transformed our online visibility, boosting our organic traffic and search rankings. Additionally, they implemented ecommerce personalization features that tailor product recommendations to individual customers, further enhancing engagement and conversion rates.
— Lisa Mazzarella · Founder and CEO, Karisma Skincare

The experience

One connected system, from first search to first conversation.

Karisma Skincare ecommerce product detail page

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Karisma Skincare

Designed around the way customers actually decide.

Stronger story. Better shopping experience.

One connected system, from first search to first conversation.

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Dan’s Performance Parts

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