Conversion-aware UX wireframes
Page structure mapped to the buyer’s decision path, with every section answering a specific question at the right point in the scroll.
Design that does conversion work, not decoration work.
Most sites we audit have the same problem: they were designed for an internal audience — founders, stakeholders, the marketing team — instead of the actual buyer. The result is a site that looks coherent inside the organization but doesn’t make the case to someone landing for the first time.
Built designs the other direction. We map the buyer’s decision path, then build the visual system, components, and interactions around that path.
A site has roughly six seconds to earn the next scroll. Visual design is part of that, but the bigger lever is whether the page tells the visitor what to do, who it’s for, and why staying is worth their time. Every screen is wired to a job, and the work is built to ship — not to win a design award.
We wanted to work with a team that knew aviation, the different needs and markets for our flight school and FBO. Built fit that bill.
What you walk away with.
Brand-aligned visual system
Typography, color, spacing, interaction, and component patterns designed to work together as a coherent system.
Reusable component library
Documented patterns your team can extend without the site becoming inconsistent as new pages and features are added.
Prototype + handoff
A clickable prototype, accessibility review, implementation specs, tokens, and assets organized for whoever builds the site.
How a design engagement runs.
Audit & Map
We review the current experience, competitors, buyer journey, and page structure before any visual direction is established.
Design Live
Visual design happens in shared files. You see the work as it develops, comment in-line, and review iterations without surprise reveals.
Prototype & Pressure-Test
We assemble the clickable experience, test the important flows, and review accessibility, interaction, hierarchy, and responsiveness.
Handoff & Support
Specs, tokens, assets, and component guidance are organized for development — with Built, your internal team, or a third party.
In practice
View all work Design work, in production.
Beauty · Design · DTC
Karisma Skincare
+52% add-to-cart rate on the redesigned product page.
View project
B2B · Design · SaaS
Pilot Communications
+38% demo requests after the UX rebuild.
View project
Aviation · Design · Web
Channel Islands Aviation
Two audiences unified into one clearer digital experience.
View projectWhat people ask first.
Do I need a strategy sprint first, or can I start with design?
You can start with design if the positioning and audience decisions are already made and defensible. If they aren’t, we’ll notice quickly and either fold a mini-strategy pass into the engagement or pause and run the sprint first.
Can you redesign just one page, or do I need the whole site?
Yes to one page — especially if the homepage or another critical page is where the drop-off is happening. We usually recommend building the design system alongside it so expansion later remains consistent.
What if our brand identity is dated — do you do brand work too?
We handle brand evolution as part of web design when needed, including refinement of color, typography, logo application, and digital expression. For a full identity overhaul, we can coordinate with a specialist brand partner.
Can your design team work with our existing developers?
Yes. The handoff package is designed to work with Built, an internal engineering team, or another development partner. Shared files, specs, tokens, and components keep implementation clear.
