Case study

Skydive Santa Barbara

Custom booking. Built to scale.

Skydive Santa Barbara is a tandem-skydiving operation in Southern California with operational requirements no off-the-shelf booking tool could meet. Built rebranded the company, redesigned the website, and developed a custom booking platform tailored to the specific scheduling, pricing, and gift-card needs of the drop zone.

Strategy
Web Design
Custom Software
Ecommerce
Brand Strategy

Skydive Santa Barbara custom booking and website case study

Role: Senior-level Strategy, Design & Development
Industry: Tourism & recreation, skydiving
Engagement: Brand + Web Rebuild + Custom Booking System + Custom App Development
Timeline: 16 weeks, brand to custom booking launch

Challenge

Outgrowing generic tools.

Skydive Santa Barbara had reached the limits of what off-the-shelf booking software could do for them. Their operation required nuance that generic tools couldn’t handle: managing variable seasonal pricing, aligning daily jump schedules with crew availability, capturing gift-card revenue cleanly, and providing the kind of brand-aligned booking experience that matched the actual experience of jumping out of an airplane in California sunshine.

The friction showed up everywhere. Staff time evaporated on manual schedule reconciliation. Gift-card revenue was leaking through inadequate functionality. Customers were dropping during checkout when the user experience didn’t feel as professional as the operation itself. Skydive Santa Barbara needed software built specifically for their workflow.

Off-the-shelf booking software couldn’t handle variable seasonal pricing
Daily schedule alignment with crew availability eating staff time
Gift-card revenue leaking through inadequate booking functionality
Customer experience didn’t match the quality of the actual operation
Brand identity didn’t reflect the thrill or professionalism of the jump

Approach

Rebuilt brand. Purpose-built booking platform.

Built designed a modern, performance-driven experience tailored to both the customer journey and the operational efficiency of the drop zone. The custom booking system was built with advanced features for variable pricing, intelligent schedule alignment, and add-ons that capture incremental revenue. The interface redesign delivered a visually engaging, user-friendly experience that finally matched the thrill of the actual jump.

Photography was integrated throughout to showcase the experience prospects were buying. Gift card functionality was wired in to expand revenue opportunities, and the backend was optimized for marketing performance and operational control.

Custom booking system with advanced features for pricing, scheduling, and add-ons
Completely redesigned UX/UI with a visually engaging, user-friendly interface
Integration of professional photography to capture the thrill and showcase the experience
Gift card functionality to expand revenue opportunities
Optimized backend for marketing performance and operational control
Brand strategy that finally matched the energy of the actual experience

Responsive experience

Designed around the way customers actually decide.

Skydive Santa Barbara mobile booking experience

Skydive Santa Barbara mobile gift-card experience

The results

Filled flights. Streamlined operations.

+25%

Revenue increase via upsells, gift cards, add-ons

+30%

Staff time saved through booking automation

Capacity

Flights consistently filled to capacity

96%

Performance speed score

Our existing booking system was limited in scope and did not give us the things we wanted and what our customers wanted. Since an off-the-shelf solution didn’t exist, Built created a custom solution that fit our needs and does what no other drop zone can do. And that sets us apart.
— David Hughes · Owner, Skydive Santa Barbara

The experience

One connected system, from first search to first conversation.

Skydive Santa Barbara first-jump experience page

Skydive Santa Barbara training and licensed-skydiver page

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Skydive Santa Barbara

Designed around the way customers actually decide.

Filled flights. Streamlined operations.

One connected system, from first search to first conversation.

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Sunlit Interiors

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