Challenge
A trusted practice with a dated digital experience.
The Dental Offices of Steven Leach had an established local reputation, but the website did not communicate the same level of professionalism, clarity, and personal care patients experienced in the office. Important information about services, the practice, and what patients could expect was difficult to navigate and inconsistent across the site.
For a healthcare practice, trust begins before a patient ever walks through the door. The digital experience needed to make services easy to understand, establish credibility quickly, and give prospective patients a simple path from researching the practice to making contact.
Outdated presentation did not reflect the quality of the practice
Service information lacked a clear patient-focused hierarchy
Important trust signals were difficult to find
Mobile experience created unnecessary friction
Site structure offered limited support for local organic search
