Case study

Cybertouch

Complex products. Clearer paths.

Cybertouch sells technical touchscreen products across a complex catalog of technologies, sizes, specifications, and use cases. Built reorganized the product data and information architecture, redesigned the ecommerce experience, and developed a Magento system that made product discovery easier across desktop and mobile.

Strategy
Data Strategy
UX/UI
Magento
Ecommerce

Cybertouch touchscreen technology ecommerce case study

Role: Senior-level Strategy, Design & Development
Industry: Manufacturing, Touchscreen Technology
Engagement: Brand Strategy + Data Strategy + Information Architecture + Magento
Focus: Product Discovery + Ecommerce + Technical Content

Challenge

Technical products. Too much friction.

Cybertouch sells highly technical touchscreen products to customers who often arrive with specific requirements around size, technology, environment, integration, and performance. That makes product discovery fundamentally different from ordinary ecommerce.

The challenge was to organize a complex product catalog so technical buyers could understand their options, compare products, and move toward the right solution without forcing them to decode the company’s internal product structure first.

Large technical catalog with multiple product attributes and use cases
Product discovery required more than conventional category navigation
Technical content and commerce needed to work as one system
Information architecture needed to support both expert and less technical buyers
Mobile product research needed to remain usable despite dense specifications

Approach

Structure the catalog around how buyers actually search.

Built approached the project as an information-architecture and data problem first. Product relationships, specifications, categories, and buyer paths were mapped before the interface was redesigned, creating a foundation that could support both browsing and more precise product discovery.

The Magento experience was then designed around that structure, pairing stronger filtering and product hierarchy with clearer technical information, responsive layouts, and product pages that helped buyers move from specifications to the right next action.

Mapped the product catalog and underlying data relationships before redesigning the interface
Reorganized information architecture around buyer needs rather than internal product structure
Designed clearer product listing and filtering experiences for technical buyers
Improved product detail pages with stronger specification hierarchy and supporting information
Built the commerce experience on Magento for greater catalog flexibility
Extended the experience responsively so complex product research remained usable on mobile

Responsive experience

Designed around the way customers actually decide.

Cybertouch product listing experience on mobile

Cybertouch product detail page on mobile

The results

Better structure. Less product friction.

Structured

Product data organized around clearer buyer paths

Magento

Commerce platform built for a complex technical catalog

Clearer

Product discovery across categories, filters, and specifications

Responsive

Technical product research across desktop and mobile

We struggled with helping our customers find the solutions they needed. We spent far too much time pulling data sheets and other documentation for engineers and procurement teams, instead of letting our website handle these requests. We’re grateful that we have our data and website more organized to provide us more time creating the tools our users want.
— Abraham Gohari · Owner, Cybertouch

The experience

One connected system, from first search to first conversation.

Cybertouch touchscreen technology homepage

Cybertouch 100-inch Touch Wall product detail page

Cybertouch Touch Walls product listing page

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Cybertouch

Designed around the way customers actually decide.

Better structure. Less product friction.

One connected system, from first search to first conversation.

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